The winter season has already set in! People have already started buying comfy jackets, woven pullovers, windcheaters, and whatnot! As per Statistica, the worldwide retail sales of the sweater market is forecast to reach $104.8 bn by the end of the year 2021. This clearly implies that the sales of winter apparel are sure to go through the roof in the two months ahead. What if customers get to flaunt their fashion besides keeping themselves warm this winter season by wearing ‘custom’ hoodies or pullovers?
Wouldn’t it be great? Customized hoodies have emerged as one of the latest fashion statements and everyone loves wearing them.
Below are the reasons why custom hoodies are a rage today:
Can Be Potential Promotional Tools
A hoodie is a popular garment and people love wearing it. This is the reason a custom hoodie can be a great promotional tool for various brands. By printing their logos or taglines, brands can make custom hoodies their sand-out sales tool. When more and more people notice the custom hoodies; they would want to connect with a brand and avail its products/services.
You must have seen in umpteen ODI Cricket series that various cricketers wear customized t-shirts, hoodies, jackets, and whatnot. The names you see on those t-shirts and hoodies are actually the names of the sponsors who promote their brands alongside that ODI series. When the general audience notices these brand names worn by cricketers, these sponsor brands get more traction and their revenue grows.
Uniqueness
While you are out on the streets in the winter, won’t you like wearing a customized hoodie with your name, a favorite cartoon character, or something personal printed on it? This is exactly what customers want too. They also want to stand out and look ‘different’.
If you offer them the freedom of customization, they can customize the hoodie the way they want. They may also customize it to match with their jeans or sneakers to look dashing. And when they succeed in turning heads with unique and beautiful designs; they would definitely consider buying more from your store.
Mementos
How great would it be when your customers become the reason behind big smiles on their near and dear ones’ faces by gifting them beautiful custom hoodies? Be it Father’s Day, Mother’s Day, a birthday, Christmas, Diwali, or any other festival or occasion; a beautiful customized hoodie can be a perfect gift idea. They also make for great mementos for family reunions, vacations or as wedding favors.
Personalized hoodies will not only cheer them up but also become mementos for them that they would cherish forever. Plus, a custom hoodie is for all – kids, adults, and the old.
Versatility
Custom hoodies are not only fashionable but also highly versatile. You can pair a hoodie with almost anything you want.
For instance, pairing a hoodie with track pants gives you a perfect gym look. Pairing the same hoodie with trousers; you are all set for going to the office! Put on your denim jacket along, you can hang out with your friends on a holiday.
It is this versatility of custom hoodies that they are always in high demand – especially during winters.
Gender-Neutrality
Unlike several apparels or accessories that are gender-specific; a hoodie is for anyone and everyone. They are comfortable, warm and can be trendy and casual for everyone.
Good Replacement of Sweaters
Though old is gold, old-school woolen sweaters may sometimes look odd – especially when you want to wear something ‘modern’ and ‘fashionable’. For instance, if you are on a tour to a high altitude area and the weather doesn’t allow you to flaunt your t-shirts and shirts; custom hoodies can come in handy. A custom hoodie won’t only save you from cold but also help you stand out in the crowd.
This is the reason that hoodies can be a great alternative to sweaters and engage customers better if personalized.
Represent Your Personality
‘If you are good at something, never do it for free’ – a famous dialogue from an unforgettable movie ‘The Dark Knight’ – the winner of two Oscar Awards – one for the best supporting actor and the other for the best sound editing. The award-winning character of ‘Joker’ played by late Heath Ledger can’t be forgotten ever – at least by me!!
You must be wondering why I am telling you all this. Well, there is a point I want to make here.
Just like this dialogue, there are many other dialogues from various movies across the globe in different languages that are evergreen. And so are some characters in those movies.
If any such dialogue resonates with your personality too and you want to send out a message, why not get it printed on a hoodie?
Sometimes, you want to show a particular aspect of your personality to people around you without saying a word. You might want them to know your ‘life mantra’, your favorite quote, or something else that represents ‘you’.
Customized hoodies with quotes, movie dialogues, a couplet, or anything else can let your customers project their personality strongly. A customized hoodie can let them flaunt not only their style but also their message or approach towards life.
Suitability for All Occasions – Small and Large
No matter how or what the event is – customized hoodies can fit in. Out on a family outing or a business party – grab your hoodie and you are good to go. Customers can customize hoodies as per the occasion – formal or informal.
Theme-based or color-coordinated custom hoodies can work wonders for large events.
Fit for All Body Types
Some clothing items may not go well with a particular body type or the other. However, it is not the case with designer hoodies.
Now that you have understood how selling custom hoodies online can be highly profitable, let’s walk you through some tips on how to decorate a hoodie through customization.
Choose the Style
When it comes to styles, hoodies come in two different styles/designs. The first one is basically a pullover that has no zip while the second one is a hoodie with a zip. Though both of them are convenient and comfy, the custom zip up hoodie gives you a little extra ease as you can ‘zip’ or ‘unzip’ it anytime.
For sports events like a marathon or race, a zip up hoodie is a better option as the user can unzip and remove it anytime they want without having to use both your hands and straining much. A zip up hoodie is more similar to a jacket that the user can choose to keep open or closed as per the weather.
On the other hand, for outings in very chilly weather or working in extremely cold places etc.; custom pullover hoodies act like t-shirts and are more suitable to wear.
As a retailer, you should keep both styles at your store to offer more style options for buyers.
Don’t Forget Fabric Quality
The most important purpose of wearing a hoodie is comfort. Therefore, no matter which material you pick for your hoodie, it should be comfy and of excellent quality. A high-quality fabric also ensures the durability of the hoodie which helps make it last ong. Also, the fabric should be nice-looking to assure customers that they can wear it on any occasions without worrying about their looks. Quality custom hoodies go a long way towards increasing your customers’ satisfaction.
The Image
Make sure that the image or design printed on the hoodie is in high resolution. For that, you will need to use a good-quality printer to avoid poor and blurred images being printed on the hoodies. Also see to it that your hoodie design is neither too overpowering nor too small to be noticeable.
Focus on Colors
While creating customized hoodies, focus primarily on two colors. The first color is that of the hoodie while the other one of the design. Choose the colors in a way that they are in contrast. This implies that if you choose a light color for the hoodie, your design element should be of a darker shade and vice-versa. Only when you choose complementary colors for your hoodie, will it stand out and people will actually be able to notice the design. Or else, the design will get lost.
Now that you have understood how to design hoodies; there is one more thing that you must understand.
Note: No matter how wide a range of custom hoodie designs you offer, there may still be a few customers who would think your designs don’t fit their purpose.
As the customer is the king, you can’t let them go away dissatisfied, right!?
So, what is the solution?
Enable your customers to design the hoodies they order, by themselves. You must be thinking – Is it ‘really’ possible?
Yes – it is!
Let your customers take full control of hoodie designs in their hands. You can do it by integrating an online product design tool into your store. Equipped with a user-friendly design interface and cutting-edge features, an online product design tool will give your customers all that they need to unleash their creativity.
Check out our Online Product Design Software
Ready to Sell Custom Hoodies?
Custom Hoodies are not just style statements but also great promotional tools. By including customized hoodies in your clothing line business, you are sure to appeal to a larger audience. And large profits will follow leading to an immense success of your new venture.
Want to offer customization freedom for hoodies to your customers?
Our Product Design Software is right there for you.
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