We often find best of the strategies in what some other business do or did. Something, that works. It does not need any data to back the statement that “Loyalty programs are great!” Similarly, when we talk about the engagement models, we often land to larger terms such as go for the mobile app, introduce a referral program, the best – offer discounts, and so on.
Dissection of the term “Engagement” is a lot more than a single transaction. It is the building block of the user’s lifecycle or the overall association with your brand. Now, this user can be your customer, or influencer, a critic, or could become an affiliate in the future. Important thing is to get that second transaction – may or may not be a commercial one; that is when you are increase the actual value of your brand to the user.
The Amazon
We do not always visit Amazon to make purchase. It could be to compare the price, sometimes just to explore the features, ecommerce enthusiasts would visit it to look for new ideas about their own website, and so on. All of these are transactions, where the user engages in a positive, or a negative way to the brand. Now, not every brand can become Amazon (not overnight of course). And, almost every online selling website gives discounts, referral bonus, cash back, etc.
How to build that kind of engagement and make money at the same time?
Reselling Model using Web-to-Print
W2P is the most significant integration to any online store who wishes to bring the offline buying experience while shopping online. However, in this article, we are going to talk about the by-product of this integration is also valuable. For your business to take advantage of that, you need to explore a step further.
There are millions of artists across the world. If you have your own print-catalog, you might already be paying to some of these experts to create designs for you. Web-to-Print integration to your website opens up the choice work with them as affiliates. And, there are also individuals who are not pros, but might wish to experiment.
The Working Model
Your website provides a dedicated space to create their own personalized product using your provided options. The artist chooses how much margin they wish to make over the base price. For every sale of their ready-design, your end customer gets fresh designs and the artists get their margins. It is a win-win-win concept for all three parties involved. The buyer had a design which was not available anywhere. The artist made profit and would come back for more designs. And, what do you have to lose as long as you are getting the base price?
The Ultimate Advantage
This concept is not new, but not yet very popular with the businesses. Most Web to Print magento product designer tool powered websites is just content with selling the personalization concept to their customers. With proper marketing and social media advantage, this concept can turn even a start-up business a boom in short span of time.
How To?
The critical 3-dimensional integration is between the technology, marketing, and the print warehouse. For technology, we recommend Magento Custom Product Designer due to the stability and security. You must have a website that sells online. If you do not have, you need one with Web-to-Print integration. Post the W2P integration you need to have the reseller account settings integration where the user profiles, margin setup, designs, and all other required features are available.
Coming Back to the Engagement Programs
Every time the buyer creates a personalized product on your site, you would be able to offer an option to them to make money. A step ahead, to showcase their talent! You would be able to invite the artists who demanded money in advance earlier, to create designs as an affiliate. And, not every buyer is keen to sit and write slogans – not everybody is that creative. You still need to give them options. You can pick the best-sellers from these ready custom designs, and they can window-shop if they like something.
Now, that is fascinating, isn’t it?
Brush Your Ideas Product Design Tool is a feature-rich extension for Magento and WooCommerce. Our team has done this integration in the past. And we would be excited to hear about your Project for Web-to-Print integration or creating a website from scratch with W2P. And, we are fully capable to enhance your web store to feature a Reseller model that is in accordance to your required business logic.
Schedule a demo with us and explore the features of the product firsthand!
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