Well, there has been enough emphasis on why product personalization is a great idea and how you can go about it. But there’s still one more crucial question that needs some attention. And what’s that?
Let’s first go step by step to see how to sell personalized products online:
Step 1: Launch an additional segment to your already operational e-store.
Step 2: Decide on a business strategy on how you will operate the business.
Step 3: Make a list of products you plan to offer.
Step 4: Invest in online product design software.
Step 5: Marketing/Promotions.
Now let’s rewind and go back to Step 3 because while other things are generally on repeat, the discussion concerning this part is always lacking ears. We all now know that Customized products are a hit right now but the umbrella that covers ‘customized products’ is sufficiently wide and you will agree that just selling customized products is a vague idea which doesn’t actually answer ‘what to sell?’.
There’s more to personalization than the image of coffee mugs and key chains that automatically reflects in our minds while you hear the word. So, let’s play with this much ignored question today and try to jot down the things that you can customize and make money (Right on point!).
Stationery
However clichéd it may sound to be, the love for stationery in a noteworthy part of the customer base is something that you can’t ignore. Moreover, you can count computer and laptop accessories into the very segment which absolutely makes it an important segment given the young customers that go gaga over personalized gadget goodies! You can sell generic (but customized) stationery, posters, mouse pads, USBs, Laptop skins, and a lot more! There are just so many options within this segment that there can be an entire dedicated store for this and all of the personalization can be managed efficiently by a HTML5 online product designer.
Home Décor
Home Décor is one of the sections where most buyers avoid mass produced generic goods as they fancy inimitable décor for their homes. Ask that to yourself, you will do the same, right? Within home décor, you can go for low cost items like customized candles, wall décor, beddings, table lamps, etc or heavy duty objects like furniture and fittings. While a Magento product designer should be able to take care of the former, you will need more investments and innovations for the latter.
Travel Goodies
The travel bug seems to be super active this decade, doesn’t it? People are travelling around the globe and not without some cool stuff to show off! From passport covers to customized suitcases and travel tags, everything gains more than a monetary value when customized and travelers are more than willing to buy such stuff. So, happy holidaying to them and happy selling to you!
Healthcare Products
Can you quickly think about some health conscious people around you? Most probably yes. And that’s not just around you. People are getting more conscious and aware about their health and taking measures to keep fit and healthy. Fitness has become a fashion trend and customized products cater to the fashion aspect of it. For this lot, you can offer customized gym accessories, water bottles, infusers, and even fitness food baskets. Anything with an innovative thought and Tada! It’s sold off.
Confectionary
If you think personalization is only limited to non perishable showy goods, we would like to burst the bubble that it’s not. Customized chocolate bars, cake jars, and other confectionary items are totally in right now and a great time for bakeries, confectionaries, and restaurants to jump into the business, if they already aren’t around.
Fashion Accessories
It’s probably the easiest thing to sell in the list if you can be innovative enough. Personalized accessories are not only popular among women, but equally for men as well. Offer innovations in customizations and see how you inventory vanishes off! Even social media platforms are a great way to showcase and sell your products. Under this segment, you can sell necklaces, chains, bracelets, rings, and other products.
Conclusion
Make the most out of your product design tool by offering wide range of products to your customers. It’s not a rule to ditch the ordinary always but you wouldn’t know Edison today, if not for his experiments! You can always offer generic and regular products on your store but keep some scope for innovations. Why so much stress on innovation? Well, because the USP of your store can’t be the same as it is for other thousands of stores. You need to build up that USP yourself by providing what others can’t.
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